The Future of E-Commerce in Africa will be like | The Countdown Nigeria
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The Future of E-Commerce in Africa will be like



The future of e commerce in Africa looks bright, considering the recent developments and trends in the country.

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Whether you’re an entrepreneur planning to start up an e commerce business in Africa or whether you’re an investor looking to invest in Africa’s next e commerce company, this article provides information on how e commerce will grow in Africa and why it is ripe for investment opportunities.

And if you still aren’t convinced about the potential of e commerce in Africa, here are seven reasons why it will be successful in the continent (along with two reasons why it won’t).

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Why AI won’t take over the world

Reasons why people don’t shop online!


Many Africans still don’t have reliable internet access. Only about 1 percent of people in Sub-Saharan Africa are online, according to a study by Facebook and Ericsson—and that number is expected to increase by just 2 percent by 2020. Even when people do get online, they often aren’t ready to buy. Across developing countries, 73 percent cited security concerns as a reason they wouldn’t shop online, while others expressed concerns over shipping or delivery options and payment methods.

What the future might look like


There are several ecommerce trends happening right now that could have a large impact on how ecommerce plays out in Africa, particularly mobile commerce and international trade. Let’s look at each trend separately: 1) Mobile commerce is growing rapidly and will likely continue to grow quickly over time. Many countries in sub-Saharan Africa already have highly developed mobile networks with strong penetration and active use by African consumers.

How local communities can help


The population of any African city is only as large as that city can support. In other words, if there’s a grocery store on every corner, no one will travel more than two miles to shop for food. So it’s crucial that these communities take responsibility for themselves and help e-commerce platforms thrive by ensuring all needs are met locally, so companies can focus on other areas such as national deliveries.

How to get started


Although e-commerce has exploded on a global scale, there are huge opportunities for growth in developing markets like Africa. However, to succeed, entrepreneurs must be prepared to adapt their products and marketing strategies to meet their customers’ unique needs. To get started on your own e-commerce business

Further resources


In recent years, governments have increasingly targeted e-commerce as a priority for economic development. In East Africa, where several economies have developed along with information and communication technologies (ICTs), ICT growth is often cited as a reason for economic recovery following severe crises or wars. Most recently, e-commerce has been viewed as a major driver of foreign direct investment (FDI) and employment creation, which is especially important given that many African countries face high levels of unemployment.

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