Search engine optimization isn’t rocket science, but it can certainly seem like it to those who aren’t involved in the process regularly.
To help those who want to learn more about optimizing their sites for search engines, we’ve put together this guide on how to get better rankings without having to be an expert on the subject matter.
Our goal here isn’t to overwhelm you with technical jargon, but rather to provide actionable tips that you can immediately implement on your site to start seeing results.
The basics of on page optimization
On-page optimization is one of the biggest factors that Google looks at when it decides how to rank your site. This includes making sure your on-page content matches with what you’re offering in your title and meta descriptions. There are hundreds of elements that go into on-page optimization; however, here are some of our favorites
Yoast helps you focus on your content
Yoast’s goal is to help you create great content. We want you to spend more time writing and less time worrying about search engine optimization. Our tools do all of that technical stuff for you; no more reading manuals, fiddling with code or studying algorisms. They work out of the box so you can focus on what really matters: writing killer content!
Yoast makes it easy to focus on the right keywords
If you’re not an SEO expert and aren’t sure which words or phrases people will be using to search for your product or service, Yoast makes it easy to focus on what matters. Yoast automatically suggests keywords based on your content’s actual topics—like naming a restaurant Italian Cuisine in Tulsa Oklahoma. They call these keywords themes. The first step in improving your site ranking is choosing specific themes that attract customers.
Yoast helps you create stellar titles and meta descriptions
Yoast has a great title and meta description editor built in. It helps you create titles and meta descriptions that are clear, concise and unique across all your pages. With our help you’ll make sure your site can be found both by people looking for it and search engines. Best of all: when you’re done with a post or page, you don’t have to do anything else – we take care of everything else for you!
Yoast helps optimize URLs
Yoast is especially helpful for optimizing your URLs. Every URL has two goals: it needs to be both useful and search-engine friendly. There are several Yoast settings that can help you with both these goals.
Yoast allows you to write better content
Yoast’s comprehensive content analysis keeps you in check, giving you feedback on things like keyword optimization and readability. Focus on what’s important: Save time by focusing on content that matters. Yoast helps ensure your copy is as search engine-friendly as possible. This means more readers and more links back to your site—both of which will increase your rankings. More readable content: Write better web copy with Yoast’s unique readability analysis.
Yoast helps you keep an eye on what’s happening with your site
from keyword rankings and social media shares, to internal linking and user engagement. Simply sign up for a free Yoast account, connect your website and you’re good to go!
Yoast is flexible enough for beginners but also powerful enough for pros
Beginners can easily understand and use Yoast SEO because of its user-friendly interface and helpful features.
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